TY  - GEN
AU  - Farris Paul W
AU  - Bendle Neil T
ED  - 
ED  - Pfeifer Phillip E et al
TI  - Marketing Metrics : Definitive Guide to Measuring Marketing Performance
SN  - 9788131761151
U1  - 658.83 
PY  - 2011///
CY  - New Delhi
PB  - Pearson 
KW  - Management
ER  -