Farris Paul W <br/><br/>
Marketing Metrics : Definitive Guide to Measuring Marketing Performance 
Farris Paul W 
 - 2nd ed. 
 - New Delhi  Pearson   2011 
 - 414p. 
<br/><br/><label>ISBN: </label>9788131761151  899 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.83