TY  - BOOK
AU  - Jean Noel Kapferer
ED  - 
TI  - Strategic Brand Management: creating and sustaining Brand equity Long Term
SN  - 9788175541092
U1  - 381.823:658 
PY  - 2010///
CY  - New delhi
PB  - Kogan Page
KW  - Management
ER  -