Ramaswamy V S <br/><br/>
Marketing Management: Global Perspective Indian Context 
Ramaswamy V S 
 - 5th ed. 
 - New Delhi  Mcgraw Hill  2014 
 - 788p. 
<br/><br/><label>ISBN: </label>9781259026416 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.8