Jean - Noel Kapferer <br/><br/>
Strategic Brand Management 
Jean - Noel Kapferer 
 -  Kogan Page Pub., 
<br/><br/><label>ISBN: </label> INR 395.00 
<br/><br/><label>Standard No.: </label>29421  [Excel file from AVIT] 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management