Hawkins D I <br/><br/>
Consumer Behavior: Building Marketing Strategy 
Hawkins D I; Best R J; Coney K A 
 - 9 ED 
 -  MCGRAW -HILL  2009 
 -  includes cd 
<br/><br/><label>ISBN: </label> INR 600.00 
<br/><br/><label>Standard No.: </label>25203  [Excel file from AVIT] 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Subjects--Index Terms: </label>Accountancy consumer decision process internal influences marketing behaviour 
<br/><br/><label>Dewey Class. No.: </label>657.4